- Gym World
- Unveiling Gym World’s Weirdest Moments of 2023
Unveiling Gym World’s Weirdest Moments of 2023
We laughed. We cringed. We got stronger (maybe?).
What’s up Gym World?
Last week, Mateo, Kaleda, and I crowned the biggest winners and losers of 2023.
Today, we’re rounding out the awards by highlighting the best and weirdest moments of the year.
Here are this year’s winners:
Rookie of the Year
🏆 My pick: Fusion Gyms
In the early days of Gym World, we loved reacting to the weirdest fitness TikToks.
Imagine scrolling through the app and hearing, “Welcome to the best gym in the fucking world,” while seeing a guy standing on a Lambo. The camera then shows a massive space with a 100-yard football field surrounded by what seems like millions of dollars worth of gym equipment.
That’s how I first came across ‘Relentless Tony’ and his $10M influencer gym.
At first, I wasn’t sure if the gym would work out. But Relentless Tony has proved me wrong thus far. It’s gained millions of views on social media, and he’s opening more locations.
While it’s early to say if Fusion Gyms will be profitable in the long run, it’s fun to watch their progress. I think they’re worth keeping an eye on.
🏆 My pick: Chris Cooper
Chris turned his passion for helping gym owners into Two-Brain Business, the largest gym mentorship company in the world.
When we had him on the show in August, Chris surprised us with sides of himself we’d never seen publicly, and Gym World loved it. His insights, sheer Canadianness, and dedication to helping gym owners run profitable gyms make a huge impact in the fitness industry.
There is no better person I can think of as my honorable mention.
🏆 My pick: Bryan Johnson - Rejuvenation Olympics
I’m a sucker for trendy stuff. If people are jumping into ice baths, you bet I’m getting one too.
But there’s a fine line between trendy and weird, and Bryan Johnson is the perfect example. He’s invested over $4M into anti-aging efforts to not die as quickly as others. Time Magazine reports his extreme routine includes:
Taking 111 daily pills
Wearing a baseball cap that shoots red light into his scalp
Sleeping with a tiny jet pack attached to his penis to monitor his nighttime erections
And he’s not alone in this. There’s a whole group of rich people competing in Bryan’s Rejuvenation Olympics to slow aging as fast as they can.
Earlier this year, DJ Steve Aoki was ranked 22nd out of 1,750 “olympians.”
To me, it’s a bit weird. Is it really worth spending all that money for a restricted lifestyle just to stay young?
🏆 My pick: Kilo Ink
Kaleda is gracious enough to give me a ‘shenanigans budget’ for whatever I want, as long as it helps bring attention to Kilo.
So the second she went on vacation last February, I went straight to Facebook with a wild offer: anyone who got a Kilo logo tattoo would get a free website for life.
I got 30-40 messages from people asking for more details. And within 24 hours, two of our clients got inked.
They’re now saving $1,508 each year for as long as their gyms stay open.
It’s rare to see customers so dedicated they’d tattoo a company’s logo on their bodies. This brought me so much joy, and it’s a memory I’ll always cherish.
Dream Guest for 2024
🏆 My pick: Nabil Saeed | CEO and Founder of Absolute Recomp
Nabil Saeed is my top pick for a guest this year. He’s got two influencer gyms and creates awesome content on social.
Here’s how I started Absolute Recomp 😌 what a ride…. #gymowner #gymtok #fitness #business
What’s really impressive is how he started owning gyms at just 15 and now, at 25, is running multi-million dollar facilities. It’s kind of a mystery how he did it, but I’m very curious about his strategies and want to pick his brain about it all.
So if anyone out there knows Nabil, let him know his friends at Gym World are eager to have a chat. We’ve got lots to ask, and I bet our audience would love to hear his story.
Predictions for 2024
🏆 My pick: Modern Bathhouses and Country Club-Like Wellness Centres
We saw a ton of ice bath influencers in 2023, but I think they hit their peak. While they won’t disappear, they’re probably not going to get more popular.
This year, I’m betting we’ll see more modern bathhouses and country club-like wellness centers. People are lonelier these days and are looking for community. Those with disposable income are willing to spend on experiences that offer both wellness and connection.
So, spaces where you can relax, meet like-minded people, and feel good—that’s what I predict will be on the rise in 2024.
P.S. What do you want to see more of on Gym World this year? Reply back to this email with your answers.