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John Franklin

John Franklin

I talk about business building in the fitness industry.

Proven gym content strategies for 2026
Feb 13, 2026

Proven gym content strategies for 2026

Cassie Day’s Instagram strategy still works three years later

John Franklin
John Franklin
Scaling a gym that keeps its soul intact
Feb 06, 2026

Scaling a gym that keeps its soul intact

How focus, patience, and clear systems guided One Academy’s growth

John Franklin
John Franklin
AI in gyms: what you need to know in 2026
Jan 30, 2026

AI in gyms: what you need to know in 2026

Mark Fisher on making AI work in your gym

John Franklin
John Franklin
From shared space to two locations
Jan 23, 2026

From shared space to two locations

How Prevail Strength and Fitness created repeatable systems that scale

John Franklin
John Franklin
How a 22-year-old built a $6M gym from scratch
Jan 16, 2026

How a 22-year-old built a $6M gym from scratch

What it took to turn a struggling gym into a successful business

John Franklin
John Franklin
Why gyms need medical integration now
Jan 09, 2026

Why gyms need medical integration now

How GLP-1s, hormones, and telehealth support members

John Franklin
John Franklin
Cale Owen: from scaling gyms to opening one again
Jan 02, 2026

Cale Owen: from scaling gyms to opening one again

Insights from the former Gym Launch CEO for today’s gym owners

John Franklin
John Franklin
This gym keeps 95% of its members
Dec 26, 2025

This gym keeps 95% of its members

Nick Palladino-King on the systems behind consistent member retention

John Franklin
John Franklin
The boring work that grows a stronger gym
Dec 19, 2025

The boring work that grows a stronger gym

Mike Doehla on follow up, empathy, and systems that last

John Franklin
John Franklin
This tiny gym pulled in $2.6M revenue
Dec 12, 2025

This tiny gym pulled in $2.6M revenue

Inside the growth, timing, and exit strategy behind Australia’s top boutique gym

John Franklin
John Franklin
A weekly newsletter about making money in the fitness industry.

Gym World

A weekly newsletter about making money in the fitness industry.

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