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John Franklin

John Franklin

I talk about business building in the fitness industry.

How to scale a gym to multiple locations (without the chaos)
Apr 24, 2026

How to scale a gym to multiple locations (without the chaos)

Doing less is helping Ben Supik scale faster

John Franklin
John Franklin
The money habits of successful gym owners
Apr 17, 2026

The money habits of successful gym owners

What your accountant wishes you already knew

John Franklin
John Franklin
A $1,500 offer that converts 95% of athletes
Apr 10, 2026

A $1,500 offer that converts 95% of athletes

Youth sports gym turns onboarding into long-term success

John Franklin
John Franklin
This gym built PT into 52% of its revenue
Apr 03, 2026

This gym built PT into 52% of its revenue

Inside a gym model built around families, not just members

John Franklin
John Franklin
The retention system hiding in plain sight
Mar 27, 2026

The retention system hiding in plain sight

Why your care problem is really a systems problem

John Franklin
John Franklin
These 5 gyms cracked the member retention code
Mar 21, 2026

These 5 gyms cracked the member retention code

The systems behind $100K months, 95% retention, and a gym that had to close its waitlist

John Franklin
John Franklin
This coach fills 80-person HYROX camps
Mar 13, 2026

This coach fills 80-person HYROX camps

And it added $100K in revenue to the gym

John Franklin
John Franklin
What gym owners get wrong about branding
Mar 08, 2026

What gym owners get wrong about branding

And how every interaction in your gym shapes the way people see your business

John Franklin
John Franklin
This gym owner turns HYROX into $100K a year
Feb 27, 2026

This gym owner turns HYROX into $100K a year

How HYROX has become a serious growth lever.

John Franklin
John Franklin
Steal this gym owner’s social media strategy
Feb 20, 2026

Steal this gym owner’s social media strategy

If you've been putting off content, this one's for you.

John Franklin
John Franklin
A weekly newsletter about making money in the fitness industry.

Gym World

A weekly newsletter about making money in the fitness industry.

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