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John Franklin

John Franklin

I talk about business building in the fitness industry.

The retention system hiding in plain sight
Mar 27, 2026

The retention system hiding in plain sight

Why your care problem is really a systems problem

John Franklin
John Franklin
These 5 gyms cracked the member retention code
Mar 21, 2026

These 5 gyms cracked the member retention code

The systems behind $100K months, 95% retention, and a gym that had to close its waitlist

John Franklin
John Franklin
This coach fills 80-person HYROX camps
Mar 13, 2026

This coach fills 80-person HYROX camps

And it added $100K in revenue to the gym

John Franklin
John Franklin
What gym owners get wrong about branding
Mar 08, 2026

What gym owners get wrong about branding

And how every interaction in your gym shapes the way people see your business

John Franklin
John Franklin
This gym owner turns HYROX into $100K a year
Feb 27, 2026

This gym owner turns HYROX into $100K a year

How HYROX has become a serious growth lever.

John Franklin
John Franklin
Steal this gym owner’s social media strategy
Feb 20, 2026

Steal this gym owner’s social media strategy

If you've been putting off content, this one's for you.

John Franklin
John Franklin
Proven gym content strategies for 2026
Feb 13, 2026

Proven gym content strategies for 2026

Cassie Day’s Instagram strategy still works three years later

John Franklin
John Franklin
Scaling a gym that keeps its soul intact
Feb 06, 2026

Scaling a gym that keeps its soul intact

How focus, patience, and clear systems guided One Academy’s growth

John Franklin
John Franklin
AI in gyms: what you need to know in 2026
Jan 30, 2026

AI in gyms: what you need to know in 2026

Mark Fisher on making AI work in your gym

John Franklin
John Franklin
From shared space to two locations
Jan 23, 2026

From shared space to two locations

How Prevail Strength and Fitness created repeatable systems that scale

John Franklin
John Franklin
A weekly newsletter about making money in the fitness industry.

Gym World

A weekly newsletter about making money in the fitness industry.

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