This wellness concept rewires your brain for $59

What’s up Gym World?

People are prioritizing well-being to reduce stress and feel their best, so more gyms are offering recovery experiences like saunas, cold plunges, Theragun stations, and breathwork classes.

But Tarun Raj from Reality Center is taking recovery to another level.

His sensory wellness studio in Santa Monica uses high-tech massage tables with light, sound, and vibrations to reset your nervous system and align the body’s stress and energy. In just 30 minutes—starting at $59 per session—clients reach a deep state of relaxation where the mind and body feel completely separate, leaving them recharged, inspired, and like a new person.

Now, Tarun wants to bring this tech into gyms. We wouldn’t be surprised if it became the next big wellness trend, so we brought him on the pod to break it all down.

Here it is: 👇

The inspiration

Tarun is a former director and editor who ran a film production company. For years, he struggled with chronic joint pain and stress that affected his well-being. He explored eastern healing practices like Reiki, which shift energy from the head to the body, and western methods like music therapy, but nothing helped him fully relax or disconnect.

That changed 10 years ago when he met the inventor of a massage table that combined light, sound, and vibration to guide the body into a deep meditative state and help align the nervous system.

Tarun tried it, and for the first time, experienced a true mind-body disconnect.

Even though the technology had existed for over 30 years, it was never widely adopted because it was dismissed as biohacking. But Tarun saw its potential to help first responders and others dealing with high stress, so he stayed in touch with the inventor and worked to make it consumer-friendly.

When COVID hit, Tarun’s production company shut down, giving him the time and opportunity to fully invest in this technology. In 2021, he partnered with a combat veteran and opened Reality Center.

The technology

Reality Center’s technology focuses on sensory resonance, a process where brain waves sync with external stimuli to promote relaxation, balance, and healing:

• Light - Photobiomodulation (targeted light therapy) stimulates cells to support recovery and pain relief. Stroboscopic light pulses guide the brain from stress into a calm, focused, or deeply relaxed state, depending on the user’s goal (e.g., studying, stress relief, or trauma processing).

• Sound - Binaural beats (two slightly different frequencies played in each ear) help balance brain hemispheres, improving focus, mood, and relaxation. A voice analysis system maps a person’s unique frequencies, musical keys, and colors, creating a custom binaural beat from their own voice for a personalized experience.

• Movement - A full-body vibration massage synchronized with audio and light enhances circulation, sensory awareness, and deep relaxation.

The system synchronizes these elements so you hear and feel the same frequencies, slowing your brain, breath, and heart to allow the nervous system to fully reset.

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Clients can choose between two vibration beds, each offering a unique experience. The VibraSound table features memory foam for a deeper, pressure-based massage:

While the Wavetable uses heated liquid mineral or specialized foam to create a floating sensation, similar to being in water or the womb.

Even after one session, clients report:

• Reduced stress and anxiety

• Improved breathing & blood flow

• Better creativity & inspiration

• Better sleep

• Pain relief

• Improved focus

• Trauma release

• Self love

• Nervous system reset

• Faster recovery

The space

Reality Center is a 2,500 sq ft facility designed to feel calm, immersive, and otherworldly. It blends natural elements with futuristic digital art and features a front lobby for check-ins and group gatherings.

The center has 8 vibration beds across different rooms:

• Group Room - 4 VibraSound tables for group sessions

• Dual Room - 2 VibraSound tables for partner sessions

• Individual Rooms - Each has a WaveTable for a 1-on-1 session

And there's a voice analysis room that analyzes your voice harmonics, identifying frequencies, colors, and musical notes for biofeedback insights, which are then integrated into your personalized session.

The experience

A session at Reality Center is divided into three parts:

1. Set your intention - Start with breathwork or meditation, guided by a team member and voice analysis to personalize your session.

2. The session - Relax on a VibraSound or WaveTable for 30, 60, or 90 minutes, with a team member checking in periodically.

3. Debrief & cooldown - End with a short debrief to process your experience and feel supported.

The packaging & pricing

There are no memberships at Reality Center. Instead, sessions are booked by appointment only. Clients can choose from 30, 60, or 90-minute sessions, with pricing based on the type and length of the session.

VibraSound sessions range from $59 to $99 for individuals.

WaveTable sessions cost between $149 and $349.

And a 30-minute vocal analysis session is $79.

For the most immersive multi-sensory experience (WaveTable + vocal analysis), the cost is $299.

The marketing

Today, Reality Center attracts clients through referrals, reviews, and micro-influencers.

Most clients fall into three groups:

1. First responders, veterans, and law enforcement

2. Corporate professionals and creatives

3. General public

But early on, getting people through the door was tough because many were skeptical of the technology. Tarun knew people understood that stress and nervous system dysfunction cause many health issues, but he had to find the right messaging to show them how his services could help.

Through trial and error, he found these phrases resonated most:

• Use your senses to bring you back into alignment.

• Tune your human instrument.

• Reset your nervous system.

• Change your life for the price of a massage.

Let’s recap ⏪

After chronic pain and a career setback during COVID, Tarun went all in on a technology that resets the nervous system—a digital alternative to psychedelics without substances. It helps people feel recharged, clear-headed, and like a new person.

Now, Reality Center is making it accessible to the public.

Since launching in 2021, thousands have tried it and say it’s unlike anything they’ve experienced before.

Now, he’s focused on protecting the brand, scaling the concept, and testing different markets to see where it works best. Franchising isn’t in the plans because he believes it would be too easy to compromise the service.

And because the technology is highly automated and easy to operate, we may start seeing it in gyms in the future. What do you think?

For more on Reality Center, be sure to watch or listen to Tarun’s full interview on Gym World.

that’s all,

j

📣 P.S. If you made it this far, tell a fellow gym owner to subscribe to the newsletter.