How to triple your gym’s growth in 6 weeks

What’s up Gym World?

The wealthiest people swear by morning routines because they:

• Fuel productivity

• Create structure

• Sharpen focus

• Reduce stress

• Improve decision-making

Top gym owners do too—and now, so can you. Chris Cooper’s latest book introduces GOLDEN, a 6-step framework designed to scale your gym faster (and honestly, forever).

It takes just 1 hour at the start of your day for 6 weeks to build habits and focus on things that actually improve your business. Chris says gyms using this framework have already tripled their growth by implementing it into their routines.

Here’s how it works: 👇

Get started early

⏱️ 5 minutes

To stay laser-focused and maximize productivity, you need to eliminate distractions. That’s why it’s important to find a quiet room where you can be alone for the next hour.

For Chris, this means:

• Waking up at 5 am

• Grabbing a coffee

• Heading to the basement

• Opening his laptop

Open your mind

⏱️ 5-10 minutes

Being a gym owner is rewarding, but it can also be exhausting. So, dedicating time to reset mentally is key to getting the best results from your Golden Hour.

Activities that help calm the mind include:

• Journaling

• Meditating

• Drawing or coloring

• Listening to music

Lead with marketing “reps”

⏱️ 10-15 minutes

Marketing builds brand awareness and gets people through your doors. It includes things like:

• Creating content

• Optimizing your website

• Following up with leads

• Reaching out to past clients

But for the average gym owner, not knowing where to start can feel overwhelming. That’s why Chris suggests picking one marketing task and repeating it on the same day every week. For example:

• Monday: Write a blog post.

• Tuesday: Share Monday’s content with your email list and social.

• Wednesday: Check in with 5 clients.

• Thursday: Reach out to potential clients.

• Friday: Schedule your social media for the following week.

• Saturday: Take 10 client pictures or record two video interviews.

• Sunday: Send a “weekly preview” message to your staff.

It might seem like a lot—or even boring—but these marketing tasks are proven to drive results. And over time, you’ll get faster at completing them, attract more clients, and grow your business.

Do your homework

⏱️ 30 minutes

The biggest part of your hour is for big projects that take time but create long-term growth. This is where you’re working on your business, not just in it.

Great starter projects for gym owners include:

• Developing a retention program

• Increasing your average revenue per member (ARM)

• Reviewing and improving sales and marketing funnels

• Creating systems for your team (like a staff playbook)

• Mapping out your client journey to improve their experience

• Building a financial dashboard to track metrics

If you’re unsure where to start, a mentor can help you prioritize what matters most. Or, try using the Eisenhower Matrix to organize projects by importance and urgency.

End after one hour

Commit to working for the full 60 minutes—and then stop.

Some days, life happens, and you might need to cut it short. If that’s the case, focus on your marketing “reps” because they’re what keep your business running.

And if you’re in a good flow and go overtime, that’s okay too. Just don’t let it become an excuse to end early the next day.

Next steps and review

⏱️ 5 minutes

Productivity isn’t about how much time you spend—it’s about the outcomes you achieve. And a great way to finish your hour is by planning the rest of your day with a to-do list.

You can:

• Write it on paper

• Use your phone

• Try apps like Winstreak or Google Tasks

Having a clear plan helps you stay focused and get more done. Plus, checking off tasks is a great motivator.

Bonus: The Golden Hour Challenge

In his book, Chris explains that skills aren’t built overnight—they come from consistent, daily practice. He uses a method called habit stacking, where you start with small, manageable habits and gradually add more over time.

That’s why the Golden Hour Challenge is 6 weeks. Each week, you build on the last and add tasks to strengthen your habits and routines. Chris provides crystal-clear instructions to guide you:

• Week 1: Set up content creation and distribution

• Week 2: Add client connection and mining leads

• Week 3: Plan your social media in advance

• Week 4: Collect client testimonials

• Week 5: Add staff weekly messaging

• Week 6: Run a complete week

• Week 7 and onward: Keep going

And that’s how you build strong habits and a solid routine to dedicate 1 hour a day to growing your gym.

So, you want to grow your gym faster?

Step 1: Grab a copy of Chris’s book 👉 https://a.co/d/cpUUG0Y

Step 2: Take the 6-week Golden Hour Challenge to skyrocket your gym’s growth in just 1 hour per day.

Step 3: Consider going to the Two-Brain Business Summit. You’ll learn actionable business insights from leaders like Jon Goodman, Jason Khalipa, Joey Coleman, and more. Tickets are $300 off until January 31st—get yours now.

In the meantime: Be sure to watch or listen to Chris’s full interview on Gym World.

ttyl,

j

📣 P.S. If this was helpful, share it with another gym owner who could use it too.