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John Franklin

John Franklin

I talk about business building in the fitness industry.

Corey Lewis: Your biggest lead source is already in your CRM
Jun 26, 2026

Corey Lewis: Your biggest lead source is already in your CRM

Here’s how 39 of his 92 new members came from cancellations

John Franklin
John Franklin
Karen Stephenson: How She Built a Thriving Community Later in Life
Jun 19, 2026

Karen Stephenson: How She Built a Thriving Community Later in Life

Karen Stephenson isn’t slowing down. She’s just getting started.

John Franklin
John Franklin
What Gym Owners Get Wrong About The Legal Side Of Their Business
Jun 12, 2026

What Gym Owners Get Wrong About The Legal Side Of Their Business

A former CrossFit affiliate owner turned M&A attorney breaks it down.

John Franklin
John Franklin
How Rich Thaw Grew EMPWR Fitness Without Adding More Coaching Hours
Jun 05, 2026

How Rich Thaw Grew EMPWR Fitness Without Adding More Coaching Hours

Small decisions around time, offers, and retention

John Franklin
John Franklin
5 things your gym website needs in 2026
May 29, 2026

5 things your gym website needs in 2026

Your gym might be invisible to AI. Here's how to fix it.

John Franklin
John Franklin
Could gyms become healthcare providers?
May 22, 2026

Could gyms become healthcare providers?

Inside a gym where fitness and medicine work together

John Franklin
John Franklin
The Biggest Mistake Gym Owners Make With Real Estate
May 15, 2026

The Biggest Mistake Gym Owners Make With Real Estate

It’s happening before most owners realize it

John Franklin
John Franklin
How one CrossFit gym lasted over a decade
May 08, 2026

How one CrossFit gym lasted over a decade

A look at the system keeping members around

John Franklin
John Franklin
How one 500 sq ft gym converts 89% of trials
May 01, 2026

How one 500 sq ft gym converts 89% of trials

Inside their 30-day onboarding process

John Franklin
John Franklin
How to scale a gym to multiple locations (without the chaos)
Apr 24, 2026

How to scale a gym to multiple locations (without the chaos)

Doing less is helping Ben Supik scale faster

John Franklin
John Franklin
A weekly newsletter about making money in the fitness industry.

Gym World

A weekly newsletter about making money in the fitness industry.

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