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John Franklin

John Franklin

I talk about business building in the fitness industry.

How Rich Thaw Grew EMPWR Fitness Without Adding More Coaching Hours
Jun 05, 2026

How Rich Thaw Grew EMPWR Fitness Without Adding More Coaching Hours

Small decisions around time, offers, and retention

John Franklin
John Franklin
5 things your gym website needs in 2026
May 29, 2026

5 things your gym website needs in 2026

Your gym might be invisible to AI. Here's how to fix it.

John Franklin
John Franklin
Could gyms become healthcare providers?
May 22, 2026

Could gyms become healthcare providers?

Inside a gym where fitness and medicine work together

John Franklin
John Franklin
The Biggest Mistake Gym Owners Make With Real Estate
May 15, 2026

The Biggest Mistake Gym Owners Make With Real Estate

It’s happening before most owners realize it

John Franklin
John Franklin
How one CrossFit gym lasted over a decade
May 08, 2026

How one CrossFit gym lasted over a decade

A look at the system keeping members around

John Franklin
John Franklin
How one 500 sq ft gym converts 89% of trials
May 01, 2026

How one 500 sq ft gym converts 89% of trials

Inside their 30-day onboarding process

John Franklin
John Franklin
How to scale a gym to multiple locations (without the chaos)
Apr 24, 2026

How to scale a gym to multiple locations (without the chaos)

Doing less is helping Ben Supik scale faster

John Franklin
John Franklin
The money habits of successful gym owners
Apr 17, 2026

The money habits of successful gym owners

What your accountant wishes you already knew

John Franklin
John Franklin
A $1,500 offer that converts 95% of athletes
Apr 10, 2026

A $1,500 offer that converts 95% of athletes

Youth sports gym turns onboarding into long-term success

John Franklin
John Franklin
This gym built PT into 52% of its revenue
Apr 03, 2026

This gym built PT into 52% of its revenue

Inside a gym model built around families, not just members

John Franklin
John Franklin
A weekly newsletter about making money in the fitness industry.

Gym World

A weekly newsletter about making money in the fitness industry.

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